In 1965, Dr. Bob Smith, an orthodontist and accomplished skier developed the first waterproof thermal glass and the first breathable foam. He then handmade protective masks in his garage that he sold during his ski weekends in Utah and Colorado. In 1969, he began producing his innovative "Smith Original" ski mask with a contract manufacturer. In 1979, in addition to creating innovation with his Turbo Fan air management system, Dr. Smith launched Smith Optics with his first "Sunhawk" sunglass model. In 1995, Dr. Smith revolutionized the sports sunglass market with his Slider technology. Not all innovations are visible, in 2009 is launched the Evolve program. The largest collection of environmentally friendly sunglasses in the world thanks to the use of organic or recycled materials.

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