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Founded in Sweden in 2005, POC is very concerned with the safety of the riders, whether it is for cycling or snow sports. POC wants to offer personal and optimized safety by developing products of unquestionable quality. To support its development and quality, POC has created two scientific forums that bring together minds from research, medicine, and safety. This approach has enabled POC to win more than 60 international awards, including the prestigious "Brand of the Year" award from the bicycle industry.
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