100%

Historically attached to motocross, the 100% brand is linked to many iconic moments in the history of the sport. The origin of the 100% brand back in the early 1980s. Today, as the brand's reputation grows again in motocross, 100% is diversifying into downhill and BMX riding. 100% inspires a whole new generation of athletes with their slogan: How much effort do you give? 

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